3M's ecommerce data shows exactly which products get bought together, because they solve the same job. Cross-Sell in a Box hands you everything to sell the pairing: a shoppable page, ads, emails, and reporting, with every Buy Now button wired to your cart. Not Amazon's. Yours. And the co-op you have already earned pays for it.
A two-minute walkthrough of the program is on its way. Book a meeting for the live version.
Your customers keep buying. The question is where, and how much of the basket you get.
Amazon does not beat you on price. It wins by being the easiest thing to click at the exact moment someone needs something. Between orders, your customers forget your door exists, and the reorder goes to whoever is closest when the need hits.
Nobody has ever wanted a grinding disc. They want a clean weld, finished faster, with their eyesight and hearing intact. Buyers are solving a whole job, but most distributor sites still sell products one lonely SKU at a time, so the rest of the basket gets bought somewhere else.
The money to fix this already exists. You earn co-op on every 3M sale, and it is meant to come back as marketing. But turning it into campaigns takes writers, designers, and web work you do not have on the bench, so it sits unspent or dribbles into swag.
They want the job done right. That is why certain products keep leaving in the same cart. 3M's own purchase data shows which products solve a job together, and each of those combinations becomes a pairing.
A co-branded, shoppable page that sells the whole solution, with every product one click from your cart.
Each pairing ships as a complete kit, built and branded for you. Your team plugs it in and presses go.
A co-branded landing page for each pairing, built for you, with every Buy Now button dropping the product straight into your cart.
Web banners and social posts in the sizes that matter, built from 3M campaign creative and claims, running under your name.
Campaign emails formatted for your platform, plus thank-you and order follow-up messages that put the pairing in front of every buyer.
Related-to files for your ecommerce platform that power the frequently-bought-together carousel, so the pairing appears at the exact add-to-cart moment.
The full 3M asset library for each pairing: high-resolution images, web-ready images, and print materials, organized and ready to use anywhere.
Codes for business cards, email signatures, and packing slips, so the paper you already send points people back to your pairing page.
Every piece in the kit is doing one of three things for your business.
Banners, posts, emails, and QR codes on everything from packing slips to signatures, all pointing at your pairing page instead of a search bar.
Shoppable pairing pages and frequently-bought-together carousels that turn one-item orders into full baskets, checked out in your cart.
Thank-you pages, follow-up emails, and targeted campaigns that bring buyers back to your door between orders, before habit takes them elsewhere.
Four steps, and almost none of your team's time. Our content team does the building. You approve, plug in, and press go.
Chosen from what your customers already buy from you, guided by 3M's purchase data and your own sales team's instincts.
The shoppable page, banners, posts, and emails, built to 3M brand guidelines and approved before anything ships.
Buy Now buttons wired to your cart, carousel data loaded into your platform, QR codes on the touchpoints you already print and send. Integration help included.
The kit goes live under your name, and the reporting shows each pairing's traffic and progress while you sell.
Built to 3M's brand guidelines and checked at every phase, so everything you publish is on brand and accurate.
Real clips from finished co-branded kits. Vertical, captioned, and ready to post, with the distributor leading and the manufacturer credentialing.
Want to see a live pairing page and the full kit behind it? We will walk you through the real thing on the call.
Real assets from finished kits. Look at who leads every card: the distributor. That is exactly how your buyers would see you.
Click any card or one-pager to enlarge it
The content wrapped around each pairing is not an ad. It teaches: how the products work together, what the standards require, what a crew gets wrong. It is published under your name, in the voice of the local partner who walks the buyer's facility, and the 3M mark credentials every piece. Safety professionals read it because it is useful, and people buy where they learned.
Every technical claim, anchored to a standard your buyers already trust.
Co-op exists to turn product sales into marketing, and that is exactly what the box is. Every piece visibly carries the 3M mark and promotes 3M products, which is what co-op dollars are meant to fund. Final eligibility always depends on your program terms, and we help you document the deliverables and the brand placement so the claim goes through cleanly.
See a pairing page up close, what ships in the box, and how the co-op funding works. Enter your details and the media kit goes straight to your inbox.
Your customers are buying these combinations somewhere. Book a meeting and we will map your first four pairings to what they already buy from you.