For 3M authorized distributors
Cross-Sellin a Box

Your customers already buy these products together. Make sure they buy them from you.

Leveraging customer and market data from around the world, 3M has identified products that tend to be bought together for a given application. Cross-Sell in a Box hands you everything to sell a pairing: a shoppable page, ads, emails, and reporting, with every Buy Now button wired to your cart. And the MDF you have already earned pays for the program.

One program, three jobs
Drive traffic Convert business Retain customers
What's in the box

Everything to sell the pairing, in one spot

Each pairing ships as a complete kit, built and branded for you. Your team plugs it in and presses go.

The live T&A Industrial Welding and Grinding pairing page in a browser, with the full page shown alongside
Shoppable

A pre-built pairing landing page

A landing page for each pairing, built for you in your branding, with every Buy Now button driving the customer's product selection straight into your site's shopping cart.

Fanned spread of T&A Industrial and 3M banners and social posts
Ads + social

Banners, ads, and posts

Customized web banners, social images, and copy in the sizes that matter, built from 3M campaign creative and claims, styled with your brand front and center so everything looks and feels like yours.

T&A Industrial and 3M campaign email, ready to send
Ready to send

Emails, written and built

Campaign emails formatted for your platform, plus thank-you and order follow-up messages that put the pairing in front of every buyer.

Related-To spreadsheet feeding a frequently-bought-together carousel in the distributor's cart
In your cart

Basket-building data

Related-to files for your ecommerce platform that power the frequently-bought-together carousel, so the pairing appears at the exact add-to-cart moment.

Spread of 3M asset library materials: sales guide PDFs, an action photo, and product cutouts
Asset library

Every image, photo, and PDF

The full 3M asset library for each pairing: high-resolution images, web-ready images, and print materials, organized and ready to use anywhere.

QR codes on a packing slip, business card, and email signature, all pointing back to the pairing page
Print + physical

QR codes that keep connecting

Codes for business cards, email signatures, and packing slips, so the paper you already send points people back to your pairing page.

And underneath it all, back-end reporting that tracks each pairing's progress. For once, you can see what your MDF bought.
What it does

Three jobs, one box

Every piece in the kit is doing one of three things for your business.

Drive traffic

Put your door in front of them

Banners, posts, emails, and QR codes on everything from packing slips to signatures, all pointing at your pairing page instead of a search bar.

Convert business

Sell the job, not the SKU

Shoppable pairing pages and frequently-bought-together carousels that turn one-item orders into full baskets, checked out in your cart.

Retain customers

Stay the easiest click

Thank-you pages, follow-up emails, and targeted campaigns that bring buyers back to your door between orders, before habit takes them elsewhere.

How it works

From purchase data to your first pairing

Four steps, and almost none of your team's time. Our content team does the building. You approve, plug in, and press go.

1

Pick your pairings

Chosen from what your customers already buy from you, guided by 3M's pairing data and your own sales team's instincts.

2

Our content team builds your box

The shoppable page, banners, posts, and emails, built to 3M brand guidelines and approved before anything ships.

3

We help you plug it in

Buy Now buttons wired to your cart, carousel data loaded into your platform, QR codes on the touchpoints you already print and send. Integration help included.

4

You watch it work

The kit goes live under your name, and the reporting shows each pairing's traffic and progress while you sell.

Built to 3M's brand guidelines and checked at every phase, so everything you publish is on brand and accurate.

Proof

A wall of work, ready to publish

Real assets from a Cross-Sell in a Box kit. Look at who leads every card: the distributor. That is how your buyers would see you.

Click any card or panel to enlarge it

Social media posts 1080×1080, ready for LinkedIn, Facebook, Instagram and X

Website banners standard IAB ad sizes, clicking through to your pairing page

Same pairing, a second creative. Every kit ships more than one angle, so a flight never runs the same ad twice.

Carousel post one post, three swipes. Click through a real one.

Carousel panel, cover
Swipe 1: cover
Carousel panel, content
Swipe 2: content
Carousel panel, call to action
Swipe 3: CTA

Every piece of the box, up close

Click any exhibit to zoom in, download the brochure, or open a live pairing page.

Full campaign email, top to bottom
Campaign email
Full thank-you and order follow-up email
Thank-you email
Related-To spreadsheet feeding the frequently-bought-together carousel
Basket-building data
QR codes on a packing slip, business card, and email signature
QR touchpoints
The easy button

Every caption, already written

Every image on this wall ships inside a posting spreadsheet: the caption written for each platform, copy-paste ready, with a suggested week and day. Your team never faces a blank text box. Choose, copy, post.

Posting spreadsheet with per-platform copy-paste captions for every image, with week and day columns
Why it converts

Teaching sells what ads cannot

The content wrapped around each pairing is not an ad. It teaches: how the products work together, what a crew gets wrong, and what better looks like. It is published under your name, in the voice of the local partner who walks the buyer's facility. People read it because it is useful, and they buy where they learned.

Questions

Common questions

Does it work with my ecommerce platform?
The kit is built to fit the platform you have. Buy Now buttons link to your product pages, the related-to files load into your carousel, and integration help is part of the box. If your site is mid-rebuild, we time the rollout with you.
Who does the work?
Our content team builds everything in the box and helps wire it in. Your side is approvals and access: your logo, your brand basics, and the product links on your site. No writers to hire, no agency to manage.
Will it actually look and sound like mine?
Yes. Your logo and your voice lead every asset, and the writing reads like a knowledgeable local partner, not a vendor.
What do I see in the reporting?
Each pairing tracks its own progress: the traffic reaching your page and how the campaign is performing, in back-end reporting you can actually look at. It is the visibility MDF spending has never had.
Who owns the customers and the leads?
You do. The pages link to your cart, the emails run to your customers from your platform, and every order and inquiry the box generates is yours. The program builds your basket, not someone else's.
How fast can we start?
Once your pairings are picked and your brand basics are set, production begins, and the kit arrives ready to plug in, page first, then the campaigns that drive to it. Tell us you are interested and we will map your first four.
Learn more

Tell 3M you are
interested

Enter your details and your message goes straight to a 3M representative, who will follow up on pairings and next steps for your business.

  • Your interest lands directly with the 3M cross-sell team.
  • Expect a follow-up on pairings, timing, and what the program looks like for you.
  • It takes less than a minute.

The pairings are already in your sales data. Put your name on them.

Your customers are buying these combinations somewhere. Raise your hand and a 3M representative will follow up to map your first pairings to what they already buy from you.